Pragmatic Play Adds Collect & Win to Enhance Gamification Suite

What happened

Pragmatic Play announced on 24 August 2026 that it has expanded its Enhance promotional suite with a new gamification tool called Collect & Win. The addition introduces collection-based mechanics designed to sit alongside the existing Wheel Drops mechanic.

The expansion includes two collection-themed tools. Text Drops gives players words, letters, and numbers to complete a set. Card Drops uses virtual playing cards to make up hands. A further feature, Pick A Chest, lets players choose one of nine chests to reveal a reward after collecting the required number of words, cards, or wheel pieces.

Confirmed details

According to the announcement, operators can customise the theme and number of collectibles for a promotion. They can also determine how players receive their prize. The tool is available across the latest and most popular slot and live casino titles, and it has been rolled out globally across Pragmatic Play’s partner network.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said the company is constantly looking at ways to refine the casino experience. She described Enhance as an area where the supplier can drive mechanics that reward engaged players in fresh ways. McHugh added that Collect & Win provides operators with a highly customisable gamification layer that can differentiate their offering of leading Pragmatic Play titles.

Pragmatic Play currently develops up to eight new slot titles each month. Live Casino games are part of its multi-product portfolio, accessible via a single API.

Why it matters to the iGaming market

The update signals continued investment in promotional infrastructure rather than game content alone. Gamification tools such as Collect & Win give operators a way to build retention mechanics around existing titles without commissioning new games. That can lower the cost of running differentiated campaigns and give smaller operators access to features previously associated with larger platforms.

Analysis: The global rollout across Pragmatic Play’s partner network suggests the supplier expects demand across multiple jurisdictions. Collection-based mechanics are familiar to players from social and casual gaming, which may reduce the learning curve for casino audiences. The ability to customise themes and collectible counts also means operators can align promotions with local events, seasonal campaigns, or brand identities.

The inclusion of live casino titles alongside slots is notable. Live casino products often have different session lengths and player behaviours than slots. Extending the same gamification layer across both verticals could help operators run unified campaigns rather than separate slot and live casino promotions.

What to watch next

Pragmatic Play has not specified which titles will carry Collect & Win first, nor has it disclosed commercial terms for operators. Future announcements may clarify whether the tool is available to all partners or tiered by market or product access.

A second area to watch is whether other suppliers respond with similar collection-based mechanics. Pragmatic Play has positioned Enhance as a differentiator, but gamification features spread quickly across the iGaming sector. If Collect & Win performs well, competitors may accelerate their own promotional tool roadmaps.

Finally, the reference to a single API for slots and Live Casino games suggests that technical integration may be a factor in adoption speed. Operators with existing Pragmatic Play integrations could potentially activate Collect & Win without significant additional development work, but the company has not confirmed rollout timelines or technical requirements.